St. Louis’ famed Schlafly Beer opened its third local brewpub, Schlafly Bankside, in St. Charles, Missouri, (formerly Trailhead Brewing Co.) on May 22 with social distancing measures and strict sanitization guidelines in place. The brewpub will be open for limited dining and curbside pick-up and carryout from 11 a.m. to 8 p.m. daily.
Beer mixing is something I enjoyed back in college, but admittedly, it got forgotten until just recently. While attending the recent Schlafly Cabin Fever festival, I was in line for their Imperial Pumpkin when I got to the front of the line, I asked the gentleman what he felt the difference was between this beer and the regular Pumpkin Stout. He said, Imperial had higher ABV, and that it was actually a mix of the Pumpkin Stout and Schlafly’s Oatmeal Stout.
A sustainable solution might just give a market edge to one local brewery.
In the St. Louis beer battles, it’s an altruistic accouterment for your ales that might be the cure for the six-pack.
“We call them can collars,” said Will Rogers, head of marketing for Schlafly Brewery. “Essentially, they’re wet strength cardboard with a laminate, so they can go in and out of coolers, get a little bit of moisture on them, and they’re still pretty tough too.”
Recent reports from IRI and Nielsen show off-premise sales of beer, flavored malt beverages (FMBs), and hard seltzer all increased in 2019. According to Nielsen, sales of beer, FMBs (including hard seltzer), and cider increased 3.4 percent to $39.6 billion in 2019. Beer comprises a much bigger slice of the pie — per IRI, $37.2 billion compared to […]