After White Claw Summer 2019, the proliferation of hard seltzers has been hard to escape. While it may horrify some beer nerds that serious craft breweries are involved in such frivolities, this trend didn’t start with water.

In 1990, Fran Caradonna and her then-husband upended St. Louis’ beer scene by starting a distributorship. They wanted to give local drinkers a choice beyond Anheuser-Busch — and, when Schlafly Beer was founded a year later, the Caradonnas’ company naturally became its distributor.   They helped introduce St. Louis to many new craft beer brands, helping to shake up what...

It’s no real surprise that brewers are, in aggregate, an inquisitive bunch. Brewing is part art, part science, and the relatively short time required to go from raw material to finished beer has always allowed for a certain degree of experimentation. Since the craft beer revolution in the 1980s, and especially in the early aughts, American craft brewers have made...

Beer mixing is something I enjoyed back in college, but admittedly, it got forgotten until just recently. While attending the recent Schlafly Cabin Fever festival, I was in line for their Imperial Pumpkin when I got to the front of the line, I asked the gentleman what he felt the difference was between this beer and the regular Pumpkin Stout....

A sustainable solution might just give a market edge to one local brewery. In the St. Louis beer battles, it’s an altruistic accouterment for your ales that might be the cure for the six-pack. “We call them can collars,” said Will Rogers, head of marketing for Schlafly Brewery. “Essentially, they’re wet strength cardboard with a laminate, so they can go...

Recent reports from IRI and Nielsen show off-premise sales of beer, flavored malt beverages (FMBs), and hard seltzer all increased in 2019. According to Nielsen, sales of beer, FMBs (including hard seltzer), and cider increased 3.4 percent to $39.6 billion in 2019. Beer comprises a much bigger slice of the pie — per IRI, $37.2 billion compared to FMBs’ $4 billion — but...

Trailhead Brewing Co. announces today the sale of its brewery and operations to Schlafly Beer, the original independent craft brewery in St. Louis. Located at 921 S. Riverside Drive, St. Charles, Missouri, Trailhead Brewing Co. will become Schlafly Bankside, Schlafly’s third brewpub in the St. Louis area in early 2020, along with Schlafly Tap Room (2100 Locust St.) and Schlafly Bottleworks (7260 Southwest Avenue).  

Schlafly Beer, an independent craft brewery in St. Louis, has partnered with Oklahoma-based Boardwalk Distribution, said to be the largest independently-owned distributor in the state.

Craft beer’s shift into alternative beverages has been one of the biggest trends of 2019. The most notable addition to many brewing portfolios has been spiked seltzer, which appeals to a new subset of drinkers, expanding the brewery’s revenue stream in the process. Craft breweries rolling out new spiked seltzer lines doesn’t generate the same type of headlines it did...