If you’re a St. Louis Cardinals fan like me (as well as the majority of Schlafly beer drinkers, given our base of operations), then you’re most likely still holding onto some of the residual high that came with the Cardinals’ history making World Series win this past October.

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Schlafly Bottleworks is a popular place during the holiday season. The free brewery tours are great way for St. Louisans to show off a local favorite to out-of-town guests and visiting relatives. Here are a few tips to help you get the most out of your visit…

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A few months back, through the magic of Twitter, I stumbled across someone selling an incredibly cool handmade Schlafly AIPA “luggage tag” online. It turned out that this “someone” was a crafty, craft beer enthusiast named Mindy Humphrey from Vancouver, Washington who was making accessories, such as wallets, purses, and luggage tags out of 6-pack packaging from craft breweries across the country.

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Blueberry Hill is showing their support for Schlafly in a whole new way with their introduction of a new drink they have dubbed…”The Autumn Bomb!”  Folks, this unique drink, available now exclusively at Blueberry Hill is one for the books.

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I love sandwiches. Who doesn’t? They’re portable, convenient, and accessible. Kind of like beer, right? So when I heard about the St. Louis Bread Company Sandwich Showdown, a competition to find the best new sandwich recipe, I had to enter. For a grand prize of $2,500 and bagels for a year, it would be silly not to.



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That is the number of new Schlafly Beer bottles produced by O-I at their glass plant in Lapel, Indiana from July 11th to the 13th, 2011.  The road to this production began back last summer when we began to work on a new contract for our glass bottles and realized that we had an opportunity to add to the overall design of our bottle. 

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There are many events throughout time that are steeped in tradition. RAGBRAI is one of these events. The Registers Annual Great Bike Ride Across Iowa is a bike tour unlike any other in this country.  Averaging 68 miles a day across the beautiful (and surprisingly hilly) state of Iowa, approximately 20,000 riders set out for seven days of excruciating fun. This year marks the 39th year of the ride and all the rich traditions that accompany it: Dipping your rear tire in the Missouri River and (eventually) front tire in the Mississippi, writing “Ragbrai Virgin” on your legs with a permanent marker to commemorate your first trip, stuffing your face with breakfast burritos from Farm Boys, and, of course, enjoying many well deserved, ice cold beers.

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For years, Schlafly Beer could only be found in one or two locations at the home of the St. Louis Baseball Cardinals. If you go back and take a look at some of our old Schlafly “Baseball” t-shirt designs, it’s clear that we had no problem playing up the fact that Schlafly was pretty hard to find at Busch Stadium and in some ways, the search was kind of part of the fun of being a Schlafly Fan at a stadium that, in more than just name, was truly a monument to our much larger brothers in brewing down the street.

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In early 2010 the good folks around the Schlafly office started brainstorming fun ideas to help celebrate our forthcoming 20th anniversary.  We knew we wanted to kick our annual December 26th anniversary parties up a notch for both ‘10 and ‘11 and this was also around the time when the concept for the Anniversary 750ml Beer Series came together. We also knew we wanted to have some unique anniversary bottle caps created to mark the occasion.

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Did you know that Schlafly Beer has a hockey team? No? Well, neither did I until I came across them at Schlafly Bottleworks hoisting their beers and Division Champions trophy in the air in celebration of their most recent win.

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