Bigger is Better for Summer: Schlafly Introduces 12-Packs of Hoppy Wheat Cans
Schlafly Beer announces today the roll-out of 12-packs of Hoppy Wheat in 16-ounce cans. The can release of the popular, warmer-weather seasonal furthers the Saint Louis Brewery’s™ footprint in larger format cans. Schlafly Beer was the first brewery in St. Louis brewery to offer 12-packs of 16-ounce cans with White Lager in December 2017. Hoppy Wheat also continues Schlafly’s value proposition for the can packs–the suggested retail price is equivalent to 12-ounce, 12-pack offerings. The Hoppy Wheat packs will be available across Schlafly’s distribution starting next week.
Founding Brewer Stephen Hale explains, “Hoppy Wheat is a refreshing ale with a crisp, clean finish and hoppy bite so it’s perfect for summer. With these 12-packs of 16-ounce cans, consumers are essentially getting four free beers so it’s a perfect pick for summer float trips, picnics, and all other outdoor activities.”
Hoppy Wheat is an unfiltered wheat beer (5.0%) that uses two distinctly aromatic American hops from Washington’s Yakima River Valley: Challenger for its fruity, floral profile and Mosaic for its earthy notes of pine and citrus. The blend of wheat and barley lends a touch of toffee sweetness. As craft brewers continue to look beyond single-serve and four-pack offerings for 16-ounce cans, few have increased the volume to 12-packs. Yet, Schlafly Beer has seen success with the 16-ounce cans in this larger format in grocery chains and larger liquor stores. All canning and packaging for both White Lager and Hoppy Wheat cans takes place at Schlafly Beer’s Bottleworks facility.
The Hoppy Wheat 12-packs will be available for purchase at the Schlafly brewpubs or across the brewery’s distribution region ($14.99 suggested retail) beginning on Monday, April 16.
Click here to see original article from The Brewer Magazine.